Chip development is 3 big trends
Because China has become a major producer of domestic enterprises, one of set-top boxes to not only provide various types of set-top boxes, but also continuously cut the cost of the product, this also contributed to the machine top box of semiconductor product to three aspects evolution.
First is chip solutions are forming across different products can be unified platform. Because the top box of product diverse machine, change also fast, semiconductor enterprise has been difficult to do the research and development of the "one to one", therefore, some semiconductor companies have started to provide a uniform platform through to meet the needs of the market segment. ST last year in STB decoder chip market shipments of 92 million piece, the market share of 72%. "Meet the demand of the market and huge but personalized, we in the technology in a common platform strategy. In this platform, although the performance can rise and fall, but the product the driver, application program interface and software stack is the same, such set-top box manufacturers in the development of different products can be repeated use, so as to improve the efficiency of the development of the product." ST semiconductor vice President and family entertainment manager Lagomichos Christos introduced cooling. And also USES Nexperia philips platform to meet the needs of different segments of the market.
Secondly, many manufacturers through the chip solutions, reduce the single chip constantly peripheral components number, to improve the cost performance of chip, reduce the overall cost set-top boxes. Zarlink last year in Chinese satellite set-top box of RF RF devices and demodulation chip market share is about 70% of the market. According to Zarlink China YeWeiPing manager, they recently introduced new launched one of ZLE10038 DVB S-2 demodulation products further integration, the VCO, baseband filter, etc, so as to provide higher function ratio.